Sydney Sweeney Wears Boyfriend's Initials In New Lingerie Campaign

Sydney Sweeney seems to be keeping her boyfriend Scooter Braun close, even while she works on new campaigns. The Euphoria star gave him a subtle nod in a recent shoot for her lingerie brand, Syrn. She wore a delicate necklace bearing the initials SB around her neck. Photos shared by the company show Sweeney modeling a pale pink bra from the line. The gold piece made those two small letters visible against her skin. Another image in the carousel showed the 29-year-old actress taking a mirror selfie in that same look. Send Nudes, now yours. Syd wears the Smooth Cup Demi in Babe was the caption on Instagram. The company explained that this new design uses the same fit as its Romantic Demi bra but features a smooth cup intended to be worn under T-shirts. Neither Sweeney nor the brand identified the meaning behind the necklace. Yet the SB initials match those of her boyfriend, Scooter Braun. This understated accessory comes as they have become increasingly public about their relationship after initially keeping it quiet. Their romance traces back to summer 2025 when the two connected in Venice around the time of Jeff Bezos and Lauren Sánchez's wedding. People first reported in September that Sweeney and Braun were casually seeing each other. Since then, their relationship has grown more serious. A source told People earlier this month that Sweeney hadn't been searching for another relationship when she met Braun after ending her engagement to Jonathan Davino. When Sydney met Scooter, she wasn't looking for another relationship. And she truly meant this, the source said. She had ended her engagement. She really wanted to simplify her life, not complicate it. Another source told People the two initially became friends before their relationship developed naturally. They started as friends, and it kind of just happened, the source said. According to the outlet, Sweeney and Braun were both surprised by the relationship but have since become really happy. The couple's relationship has become considerably less private over the past year. Braun accompanied Sweeney to the Euphoria Season 3 premiere in April. They later shared glimpses of trips together throughout the summer. Earlier this month, they returned to Venice where they first connected in 2025 and were photographed holding hands and kissing during the trip. The getaway came shortly before Sweeney celebrated her 29th birthday on Sept. 12. Braun marked the occasion with a public Instagram tribute to his girlfriend, describing their relationship as a true partnership. You make me smile harder, laugh louder, adventure more, and dream bigger, Braun wrote. You've made the ordinary feel exciting and the future feel like something I can't wait to get to. He concluded the tribute by writing Happy birthday Syd. Many more celebrations ahead. I love you. Sweeney has publicly celebrated Braun as well. In an Instagram story for his 45th birthday in June, the actress shared a photo kissing him on the cheek and called him the man with the biggest heart I know. In another story, Sweeney thanked Braun for all the living room dances and making me smile again. A good man is rare.

A man like you is once in a lifetime." That quote highlights just how special this new connection feels for the couple. Their bond has moved past social media posts and into real life now. A source told People magazine recently that Sweeney is already spending time with Braun's three children. He shares these kids with his ex-wife, Yael Cohen.

"They're very serious," the source explained to the outlet about Sydney. "Sydney's spending time with his kids, and that's a big deal." Scooter keeps things tight around them too. "Scooter's very careful about who he brings around them," the insider noted. Braun and Cohen officially finalized their divorce back in 2022. Meanwhile, Sweeney ended her long engagement to Davino before she got involved with Braun.