Jana Kramer Showcases Sultry Country Style in New EBY Campaign

Jana Kramer just turned heads online. The 42-year-old country singer dropped sultry throwback shots from her EBY campaign last week. She showed off a svelte frame in black lingerie and Western wear against a rustic backdrop.

The photos hit Instagram fresh out of the gate. Kramer rocked EBY's Relief bra in black, paired with matching high-waisted underwear. She added a black cowboy hat, a fringed leather jacket, and ultra-short denim cutoff shorts to the mix. Black cateye sunglasses sat on her nose while chunky silver rings adorned her fingers. Her hair hung loose in waves. She finished the look with black knee-high cowboy boots.

One image caught eyes instantly. Kramer left her shorts unbuttoned and pulled open her jacket for a pose against a wooden fence. A flower-filled field filled the background, with a barn visible behind her. In another snap, she flashed a smile while looking to the side from her seat in front of the same fence.

She tagged the brand in her caption. "Apparently I was wearing my cowboy hat backwards 🤠😂 BUT at least I got one thing right… @joineby," she wrote. The joke continued immediately after. "Hat: questionable. Relief bra Fit: 10/10. 😂," Kramer added.

The collection debuted earlier this year. Kramer first unveiled the "Wild & Free" capsule on May 7 via an Instagram post featuring a promotional video compiled from the shoot clips. She called it deeply personal at the time. "This collection is really personal to me," she wrote back then. "It's for every woman who's done tolerating. Done saying yes when you mean no. Done pretending everything's fine. Done carrying pain that isn't yours to hold."

Her message on freedom came loud and clear. "Freedom just feels better," Kramer continued in the statement. "@joineby has been part of my everyday life for a long time, so getting to create this capsule with pieces I truly love means so much. I can't wait to see how you wear it," she added.

Other campaign shots showed different styles. Kramer wore the Relief Bra in gray with blue cutoff denim shorts, an unbuttoned white peasant blouse, tan cowboy boots, and oversized brown shades. She strolled through a field with her arms outstretched and head tilted toward the sky in one frame. Another picture had her modeling the bra in pink with matching underwear while posing on a vintage yellow Ford pickup truck. The driver's door hung open beside her.

The collection offered more than just the Relief Bra. EBY's Sheer Bralette also made an appearance in several colors. Kramer wore the blue version paired with a light blue denim jacket, a silver chain belt, and a beige cowboy hat while posing with a horse. In another shot, she sported a leopard-print bra with matching underwear, a red leather jacket, a red cowboy hat, and a silver heart chain belt as she leaned against the truck.

A press release explained why she chose this partnership. EBY stands for Empowered By You and is backed by Sofia Vergara, Rosario Dawson, and Venus Williams. Kramer said teaming up felt like the most natural next step. "Partnering with EBY on Wild & Free feels like the most natural next chapter for me," she stated. Her journey has focused on learning what truly supports her. She chose what to keep and what to leave behind.

Wild & Free distills that philosophy into a tangible collection. It strips away wires, eliminates digging, and rejects compromise entirely. The result serves as a stark reminder that freedom feels far better than any alternative.

Kramer is now on set filming her directorial debut, Love Song for My Texas Ranger. She stars in the project alongside Ryan Rottman, Tammin Sursok, and Daphne Zuniga. This marks a significant shift from her previous work as a performer to behind-the-camera leadership.

The independent romantic drama tells the story of a struggling singer returning home. She goes back to her Texas hometown to settle her late mother's estate. There she reconnects with a steadfast Texas Ranger played by Rottman. The plot forces her to choose between the life she planned and a love she never expected.

Kramer also contributed original music to the upcoming movie's soundtrack. In a statement released in May, she told Deadline about the personal nature of this role. She explained that music is such a huge part of who she is. Being able to perform original songs while directing has been a really special experience for her career.