Billy Bush Praises Sydney Sweeney's Marketing Genius Amid Betting Ad Controversy

Billy Bush sits down with Jesse Watters to tackle the storm brewing over actress Sydney Sweeney's fresh sports betting ads for Novig. Despite the feminist pushback against her latest moves, Bush offers high praise for what he calls Sweeney's sheer marketing genius. The conversation turns quickly to a very public display of affection that sparked even more chatter online.

Sweeney recently posted a cheeky snapshot on Instagram claiming her man took her to the moon with a simple emoji. She shared a carousel from a boating trip out at Lake Powell in Arizona, captioning the first image, a Polaroid style shot of herself in a red one-piece swimsuit, with that playful line. The next slide showed her water-skiing off just one ski while tethered to the boat. Other snaps featured her wakeboarding alongside a friend and a solo moment on the board too.

A second Polaroid captured Sweeney standing above boyfriend Scooter Braun as he wrapped his arms around her waist from behind on the deck. They looked like they were enjoying a casual friend trip, with several other frames showing them dancing, hiking, and hanging out together. The romance between the actress and the music executive first came to light after they met at the Jeff Bezos and Lauren Sánchez wedding in Venice back in June 2025.

They reportedly started dating later that same year following Sweeney's breakup with Jonathan Davino and the finalization of Braun's divorce from Yael Cohen. The pair made their relationship official on Instagram during spring 2026 and have since been spotted together constantly, including outings with Braun's children.