Apple Unveils September 9 Event Date for New iPhones and Foldable

Apple has finally pinned down a launch date for its next generation of flagship phones. The California tech giant issued invitations to a gathering dubbed the 'Surprise and Shine' event, taking place at their headquarters in Apple Park. Everyone expects this meeting to bring out the iPhone Ultra and the company's very first foldable device. Tech fans do not have long to wait.

The show kicks off on September 9 at 10:00 local time, which is 18:00 BST for those watching from the UK. This date lands just eight days after John Ternus steps into the role of CEO, replacing Tim Cook who has led Apple for so long. Mr Ternus holds a reputation as the 'product guy' with a specific passion for pushing new hardware. That background suggests enthusiasts might get a real treat, with a wave of fresh devices expected to hit the stage alongside the iPhone Ultra.

The invitation sent to journalists features a glowing, translucent Apple logo set against what looks like a sunny blue sky. Alongside the title 'Surprise and Shine', the note simply asks: 'Please join us in person for a special Apple Event at the Steve Jobs Theater in Apple Park.' The clear logo design might pay homage to the controversial Liquid Glass Display that debuted with iOS 2026 back in June 2025. A video version of the graphic shows the emblem shimmering slightly, possibly referencing how Siri AI lights up after its update. Regardless of what these subtle hints mean, Apple remains tight-lipped about exactly what awaits fans on September 9.

Even without official confirmation, industry experts are certain that Apple is preparing to launch the iPhone Ultra. This foldable smartphone will mark a serious break from the classic design established when the original iPhone arrived. Rumours suggest the device will match the form factor of the Samsung Galaxy Z Fold8, featuring a 5.5-inch outer display and an inner screen comparable to an iPad Mini. Some reports indicate the phone will have a 7.8-inch display once opened.

Veteran Apple analyst Mark Gurman wrote in his latest Power On newsletter that people who tested the model liked how it fits in a pocket, the feel of the device, and the durability of the hinge mechanism. He also noted the new iPad-like app layouts that use the larger internal screen effectively. Mr Gurman added that this is expected to be an 'ultra-premium' product with a price tag to match. Launch prices are anticipated to top $2,000 or roughly £1,470. That puts the cost on par with Samsung's premium foldable offerings but well above the current price of Apple's iPhone 17 Pro Max.

However, Mr Gurman also notes that the iPhone Ultra is expected to lack Face ID and a telephoto lens, which could be a deal-breaker for fans of high-end tech. Online, Apple lovers have been thrilled by the announcement and moved to social media to share their excitement. One commenter wrote: 'Woohoo! Exciting to see Apple's upcoming event and the surprise that awaits us.' Another enthusiastic fan chimed in saying: 'TELL ME iPHONE FOLLLDDD IS COMINGGGGG'. While another added: 'My wallet is already sweating.

Just take my money now." A tipster recently revealed what he claims is the dummy model of Apple's first foldable smartphone, showing a design very similar to the Samsung Galaxy Z Fold8. This image suggests the tech giant is finally entering the folding screen market with a major new device.

Apple is also expected to release the iPhone 18 Pro and iPhone 18 Pro Max soon. Rumors suggest these premium models will arrive before the standard version hits stores. Fans might need to wait until early 2027 to see the launch of the regular iPhone 18, which skips a year in Apple's usual naming cycle. Besides the iPhone Ultra line, the online rumour mill also suggests that Apple is preparing to launch its next-generation iPhones alongside these other major updates.

Fans may also be treated to the next generation of Apple Watch Ultra and the Apple Watch Series 12. There is even talk of a HomePod Mini sequel arriving on the scene. According to MacRumours, the newly released macOS 26.7 beta software includes codenames referencing a number of unreleased products. One specific code is 'B525'. Since the current HomePod Mini has the code 'B520', this could imply a second-gen sequel is on the way.

It's been six years since Apple launched the last version of its compact smart speaker, and the timing couldn't be better for an update. With Apple expected to launch the new Siri this autumn, the HomePod might finally have the AI power to make it a genuine home assistant rather than a glorified radio alarm clock. The Daily Mail has approached Apple for comment regarding these shifting plans and potential product changes.